Harrods has partnered with British Airways, in what will be the start of the world's most stylish and luxurious flights, where catwalk shows will be staged on board in the sky. The collaboration was celebrated last night with the first of the shows, all of which will take place on the new A380 flight route from London to Johannesburg midair, featuring looks by Stella McCartney, Victoria Beckham and Ralph & Russo.
"Harrods is delighted to have partnered with British Airways, bringing together two iconic British brands, to create a spectacular event," said Harrods managing director Michael Ward. "Celebrating the exceptional design of the A380, we were able to present the talent and creativity of our most respected British fashion designers, in a unique experience at 30,000ft."
Although the store can't divulge details of its future shows, each catwalk outing will be curated by Harrods and will be staged on press-only flights.
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